'Halal' brand Saffron Road makes a buzz at the American Muslim Consumer Conference

Stamford, CT | November 9, 2010 Saffron Road™ , a sponsor and presenter at the recent American Muslim Consumer Conference (AMCC), had an...

Stamford, CT | November 9, 2010

Saffron Road™, a sponsor and presenter at the recent American Muslim Consumer Conference (AMCC), had an outstanding response from both attendees and speakers at the event.

The launch of Saffron Road, America’s first all-natural, Halal certified frozen Indian entrees at Whole Foods Market®, did indeed create a big splash at the Conference. From mentions in presentations such as Ogilvy Noor and Gallup to non-stop traffic at the brand’s booth by consumers and community thought leaders.

“We are pleased with the enormous amount of support we received at the AMCC. Our brand was mentioned on nearly every panel and positioned as a leader in our category,” says Saffron Road’s Chief Halal Officer, Adnan Durrani.

The entire conference is receiving a lot of buzz among the Muslim community, as well as with the marketing communications industry. Virally Saffron Road was the talk of AMCC and now the brand is seeing that spill over into the blogosphere and news media.

“Our presence at Whole Foods Market turned out to be a much bigger hit with Muslim consumers than we ever expected,” comments Saffron Road’s Executive Vice President, Jack Acree who himself addressed the topic of partnering with mainstream corporations on one of the event’s panels.

In addition to Jack’s panel, Adnan served as moderator for the Conference’s entrepreneur showcase, earning him the title of unofficial title of “the Simon Cowell of the panel” due to his critiques.

About Saffron Road

American Halal Co. markets All Natural Halal Certified food under the Saffron Road brand. Adnan Durrani leads the company as “Chief Halal Officer.” Adnan is a serial entrepreneur having founded Vermont Pure Spring Water and was the principal financial partner for Stonyfield Farms Yogurt. The rest of the Company’s management and Board represent a team of proven entrepreneurs at building premium food brands. Saffron Road’s mission is to offer All Natural Halal Certified foods which are also holistic, sustainably farmed, and anti-biotic free. Saffron Road’s products are sourced from livestock which is fed only 100% vegetarian feed and are humanely treated. The Company seeks to bring its mission to a higher awakening with the local and global community, embodying a socially conscious company ethic as well as setting the standard for premium quality Halal Cuisine.

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Media Contact: Lisa Mabe, Hewar Social Communications, 202.834.4498,


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